Google's AI Overviews launched in the US on May 14, 2024, putting AI-generated summaries above the traditional results list for the first time at real scale. Organic visibility hasn't worked quite the same way since.
10 Professionals
Worth Knowing This Year
- 01
VP, SEO & AI Search, Amsive
Was part of the first announced speaker lineup for MozCon 2024, having spent years tracking how Google's E-E-A-T guidance affects search results, particularly in health and finance.
Her focus on E-E-A-T positioned her well to explain AI Overviews too, since both hinge on the same underlying question of which sources Google trusts enough to surface.
- 02
Co-founder & CMO, Orbit Media
Also spoke at MozCon 2024. He's the author of Content Chemistry, now in its 7th edition, and gives roughly 100 presentations a year.
A book in its seventh edition meant he'd been updating the same core content advice through multiple algorithm eras, AI Overviews being only the latest.
- 03
President & Partner, Kick Point
Returned to the MozCon stage nine years after her 2015 appearance.
Coming back to the same conference nearly a decade later gave her talk a natural before-and-after lens on how much analytics and search had changed.
- 04
Founder, Foundation Marketing
Spoke at MozCon 2024 on content distribution.
His argument that distribution deserved equal billing with content creation mattered more than ever as AI Overviews made simply publishing content less reliable for driving traffic.
- 05
Founder, Search Engine Roundtable
Was, as ever, the industry's most consistent daily chronicler of search engine news.
Twenty-one years of daily posts made the Roundtable one of the only continuous public records spanning from early Google updates through the arrival of AI Overviews.
- 06
Founder, SEER Interactive
Rounded out a strong MozCon 2024 lineup.
His long-running audience-first argument took on new weight as AI Overviews made ranking for a keyword alone even less sufficient than before.
- 07
Co-founder, Structured
Built up Structured's reputation in ecommerce email marketing.
As paid acquisition costs kept climbing, owned channels like email became a bigger part of ecommerce brands' strategy, raising the stakes on agencies like his that specialized in it.
- 08
Founder, Convince & Convert
Advised brands on content and customer experience through Convince & Convert.
His long-standing case for treating customer experience as a marketing function kept gaining relevance as AI-generated answers made every customer touchpoint part of the brand's search visibility.
- 09
Entrepreneur & video marketing educator
Kept running one of the most-watched business education platforms online.
Years of consistent output had built an audience loyal enough that algorithm shifts affecting other creators' discoverability barely touched her direct-to-audience model.
- 10
Founder, Smart Passive Income
Stayed a leading voice in online business and affiliate marketing education.
Nearly fifteen years of publicly documented income reports gave his teaching a transparency that newer AI-generated "passive income" content couldn't easily fake.
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