Facebook launched at Harvard in February 2004, still restricted to college students and nowhere near a place brands could market. The bigger digital marketing story that year was Google's August 2004 IPO, which pushed paid search from a niche tactic into mainstream business strategy almost overnight.
2 Professionals
Worth Knowing This Year
- 01
Founder, Search Engine Watch
Had been covering the search industry since founding Search Engine Watch in 1996, and was one of the clearest voices explaining what Google's IPO meant for marketers.
With Google suddenly a public company under quarterly scrutiny, his reporting became the place marketers went to understand how the business behind the search box actually worked.
- 02
Co-founder, Didit
Continued growing Didit and publishing widely read commentary on search engine marketing as the field professionalized.
As paid search moved from experimental to essential following Google's IPO, agencies like Didit that had specialized early were well positioned for the demand that followed.
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