Google kept expanding AI Overviews through 2025, pushing it past 100 countries and confirming rollout in markets like Germany that March. What started as a US experiment the year before had become a permanent fixture of search — and "answer engine" visibility is now as much a concern for marketers as traditional rankings.
10 Professionals
Worth Knowing This Year
- 01
Senior Content Marketing Manager, Moz
Leads content marketing and strategy at Moz, working to position the company as a leading source of truth in the SEO industry.
Steering an SEO software company's own content strategy meant grappling directly with the same AI-visibility questions Moz's audience was asking about their own sites.
- 02
Head of AI Search & SEO Communications, Wix
Has become one of the industry's clearer voices on how AI-driven discovery is changing search, informing product strategy for Wix's 300 million users.
Speaking for a platform with that many sites gave her communications work an unusually large blast radius when explaining how AI Overviews were reshaping SEO best practices.
- 03
Founder, Zyppy
Once Moz's Chief SEO Strategist, still MCs MozCon most years and now runs the SEO consultancy Zyppy.
Continuing to MC MozCon years after leaving Moz kept him a familiar, trusted face for an industry audience navigating a genuinely disorienting shift in how search worked.
- 04
Founder, Paid Search Magic
Keeps running Paid Search Magic's Google Ads consultancy.
Over a decade of conversion-focused consulting gave her a track record clients could point to as AI-driven ad automation made account management harder to audit from the outside.
- 05
SEO & strategy consultant
Keeps up independent SEO consulting through his SEO MBA platform.
Teaching strategy rather than just tactics kept his platform relevant as AI Overviews forced SEOs to rethink strategy more than any single tactic could fix.
- 06
Founder, B2Linked
Still leads B2Linked as a LinkedIn Ads specialist agency.
More than a decade of LinkedIn-only focus gave the agency a depth of platform expertise that stayed valuable even as B2B advertisers spread budgets across more channels.
- 07
Former CEO, Moz
Remains one of the most respected former operators in the SEO industry after 14 years at Moz.
Her run leading Moz through its growth years still shapes how the company, and much of the SEO software category, operates today.
- 08
CEO, Single Grain
Still leads Single Grain as a growth marketing agency.
Over a decade running the agency gave him enough of a track record to speak credibly about which AI-era marketing tactics were substance and which were hype.
- 09
Founder & CEO, Siege Media
Still leads Siege Media as founder and CEO.
More than a decade after founding it right as Penguin punished manipulative links, the agency's content-first approach looked prescient again as AI Overviews rewarded genuinely useful pages.
- 10
Content strategy consultant
Is still a widely cited voice in content strategy consulting.
Her decade-plus case for structured, reusable content proved directly relevant to a moment when AI systems needed to parse and cite that same content accurately.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.