LinkedIn was founded in December 2002, though it wouldn't publicly launch until the following May. That same year, the idea for SEMPO — the Search Engine Marketing Professional Organization — took shape, moving toward formalizing search marketing as a recognized profession rather than a scattered trade.
3 Professionals
Worth Knowing This Year
- 01
Founding Board Member, SEMPO
Helped lay the groundwork for the Search Engine Marketing Professional Organization, the first trade body built for search marketers.
Getting search marketers organized under one professional body was a deliberate step toward legitimizing a field still widely dismissed as a technical trick rather than a discipline.
- 02
Founder & CEO, WebmasterWorld
Ran WebmasterWorld, a legendary early home for SEO discussion, and is credited with coining terms like "SERP" that are still industry standard.
The forum became a gathering place where webmasters compared notes on ranking factors years before "SEO" had any formal body of knowledge to draw on.
- 03
Director of Web Research & Analytics, Intuit
Is Intuit's Director of Web Research & Analytics, building the analytics platform behind more than 70 Intuit websites.
That in-house analytics work is giving him a practitioner's grounding most people writing about web measurement don't have.
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