YouTube launched in February 2005, and that same year e-commerce got its first Cyber Monday. But 2005 was also podcasting's breakout year — proving there was real advertiser money in a medium built entirely on downloads rather than pageviews.
2 Professionals
Worth Knowing This Year
- 01
Founder, RawVoice / Blubrry
Landed podcasting's first major advertiser, GoDaddy, in May 2005, and wrote one of the first books on how to do it.
That GoDaddy deal mattered because it proved podcasting could support a real ad business, not just a hobbyist medium — the case Cochrane is now making through Blubrry to advertisers still skeptical of the format.
- 02
Chair, SEMPO
Served as Chair of SEMPO in 2005, helping formalize search marketing as a profession, and was named to BtoB Magazine's Top 100 Marketers that year.
Leading the industry's main trade body while still running Didit gave him a rare combined view of search marketing's practitioner and policy sides.
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