Steve Jobs unveiled the iPhone in January 2007, and that November Facebook launched Facebook Ads, with Coca-Cola, Blockbuster, and CBS among its first advertisers — 1-800-Flowers became the first national florist with a Facebook fan page. Between them, the two events set up the decade of mobile and social advertising that followed.
2 Professionals
Worth Knowing This Year
- 01
Co-founder & CEO, Millennial Media
Had already co-founded mobile ad network Millennial Media the year before, betting that phones like the iPhone would turn mobile into a real advertising channel.
Getting into mobile advertising a full year ahead of the iPhone's launch meant Millennial Media had infrastructure in place right as smartphone adoption started reshaping where marketers spent their budgets.
- 02
Founder, Search Engine Land
Continued leading Search Engine Land as the search and social advertising landscape shifted around mobile.
Covering search through the early smartphone era meant tracking how mobile queries and app-driven behavior were starting to change what "search marketing" even meant.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.