Apple's App Store launched in July 2008 with 500 apps, opening up an entirely new marketing discipline that's starting to go by the name App Store Optimization. That same year, brands like Comcast and Dell started treating Twitter as a real customer service and sales channel rather than a novelty.
2 Professionals
Worth Knowing This Year
- 01
Director of Digital Care, Comcast
Took on a formal role leading Comcast's customer service on Twitter as @ComcastCares in February 2008 — a July 2008 New York Times profile put him on the map as one of the clearest early proofs a brand could use social media for real customer service.
@ComcastCares became a reference point other companies pointed to when arguing internally that social media wasn't just a marketing channel, but a support one too.
- 02
Co-founder, Gummicube
Is credited as a pioneer of App Store Optimization, working on mobile app marketing from the App Store's earliest days.
Getting into app discoverability before the term "ASO" existed puts him ahead of a discipline that's only going to get more competitive as the App Store's catalog keeps growing past its first 500 apps.
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