Foursquare launched at SXSW in March 2009, introducing brands to check-ins, badges, and location-based marketing. That same year, as the Apple App Store passed 100,000 apps, the term "App Store Optimization" began to spread as marketers worked out how to get an app found rather than just published.
2 Professionals
Worth Knowing This Year
- 01
Co-founder, Gummicube
Was among those formalizing what it actually meant to get an app discovered rather than just published, as the term "App Store Optimization" began to spread.
With the App Store past 100,000 listings, simply being available no longer guaranteed visibility — work like Bell's turned discoverability into its own marketing discipline.
- 02
Director of Digital Care, Comcast
Was named "the most famous customer service manager in the U.S." by BusinessWeek in 2009, cementing @ComcastCares as the reference point for brands doing customer service on social media.
The recognition reflected how quickly social customer care had gone from novelty experiment to something companies were expected to staff seriously.
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