The same year Universal Music ran what's credited as the first mobile marketing campaign — promoting an Island Records single by SMS — small teams elsewhere were building the tools that would define email marketing for the next two decades, from Mailchimp to Eloqua to ExactTarget.
4 Professionals
Worth Knowing This Year
- 01
Ben Chestnut
Visit →Co-founder, Mailchimp
Was running a web design agency in Atlanta when clients kept asking for an easier way to send marketing email, so he dug up old code and built what became Mailchimp.
- 02
Dan Kurzius
Visit →Co-founder, Mailchimp
Co-founded Mailchimp alongside Chestnut, serving as the company's first developer and support agent.
- 03
Scott Dorsey
Co-founder, ExactTarget
Co-founded ExactTarget in late 2000 with Chris Baggott and Peter McCormick, building it into a major force in email and digital marketing automation before its $2.7 billion sale to Salesforce in 2012.
- 04
Mark Organ
Visit →Founder, Eloqua
Founded Eloqua, the platform that helped create the marketing automation category — a market now worth billions.
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