LinkedIn was founded in December 2002, though it wouldn't publicly launch until the following May. That same year, the idea for SEMPO — the Search Engine Marketing Professional Organization — took shape, moving toward formalizing search marketing as a recognized profession rather than a scattered trade.
3 Professionals
Worth Knowing This Year
- 01
Christine Churchill
Founding Board Member, SEMPO
Helped lay the groundwork for the Search Engine Marketing Professional Organization, the first trade body built for search marketers.
- 02
Brett Tabke
Visit →Founder & CEO, WebmasterWorld
Ran WebmasterWorld, a legendary early home for SEO discussion, and is credited with coining terms like "SERP" that are still industry standard.
- 03
Avinash Kaushik
Visit →Director of Web Research & Analytics, Intuit
Was Intuit's Director of Web Research & Analytics during this period, years before joining Google, building the analytics platform behind more than 70 Intuit websites.
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