Facebook launched at Harvard in February 2004, though it would be years before it opened to the public or became a place brands could market. The bigger digital marketing story that year was Google's August 2004 IPO, which pushed paid search from a niche tactic into mainstream business strategy almost overnight.
2 Professionals
Worth Knowing This Year
- 01
Danny Sullivan
Visit →Founder, Search Engine Watch & Search Engine Land
Had been covering the search industry since founding Search Engine Watch in 1996, and was one of the clearest voices explaining what Google's IPO meant for marketers.
- 02
Kevin Lee
Visit →Co-founder, Didit
Continued growing Didit and publishing widely read commentary on search engine marketing as the field professionalized.
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