Twitter launched in March 2006, and Facebook opened beyond college campuses to the general public that September — two platforms that would define social marketing for a decade. But the campaign that actually proved a brand could build a business on YouTube came from an unlikely source: a $50 blender video.
2 Professionals
Worth Knowing This Year
- 01
George Wright
Visit →Marketing Director, Blendtec
Noticed founder Tom Dickson liked testing blenders on odd objects and turned it into "Will It Blend?" — a $50 video series that racked up six million views in five days and helped drive a 738% jump in Blendtec's sales.
- 02
Tom Dickson
Visit →Founder & CEO, Blendtec
Was the on-camera face of "Will It Blend?", turning himself into one of the first executive brand mascots built entirely around online video.
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