Steve Jobs unveiled the iPhone in January 2007, and that November Facebook launched Facebook Ads, with Coca-Cola, Blockbuster, and CBS among its first advertisers — 1-800-Flowers became the first national florist with a Facebook fan page. Between them, the two events set up the decade of mobile and social advertising that followed.
2 Professionals
Worth Knowing This Year
- 01
Paul Palmieri
Co-founder & CEO, Millennial Media
Had already co-founded mobile ad network Millennial Media the year before, betting correctly that phones like the iPhone would turn mobile into a real advertising channel. By its 2011 IPO filing, Millennial Media had built the largest reach of any mobile ad network in the US.
- 02
Danny Sullivan
Visit →Founder, Search Engine Land
Continued leading Search Engine Land as the search and social advertising landscape shifted around mobile.
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