Foursquare launched at SXSW in March 2009, introducing brands to check-ins, badges, and location-based marketing. That same year, as the Apple App Store passed 100,000 apps, the term "App Store Optimization" began to spread as marketers worked out how to get an app found rather than just published.
2 Professionals
Worth Knowing This Year
- 01
Dave Bell
Visit →Co-founder, Gummicube
Was among those formalizing what it actually meant to get an app discovered rather than just published, as the term "App Store Optimization" began to spread.
- 02
Frank Eliason
Director of Digital Care, Comcast
Was named "the most famous customer service manager in the U.S." by BusinessWeek in 2009, cementing @ComcastCares as the reference point for brands doing customer service on social media.
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