Instagram launched in October 2010, laying the groundwork for the visual, influencer-driven marketing that would define the next decade of social media — though it would be years before brands or the ad platform caught up to it.
10 Professionals
Worth Knowing This Year
- 01
Rand Fishkin
Visit →Co-founder, SEOmoz (now Moz)
By 2010, had turned SEOmoz's free tools and Whiteboard Friday series into one of the most-read communities in SEO.
- 02
Danny Sullivan
Visit →Founder, Search Engine Land
Founded Search Engine Land in 2006, after founding Search Engine Watch a decade earlier, and was one of the most cited voices in search marketing journalism.
- 03
Avinash Kaushik
Visit →Digital Marketing Evangelist, Google
Published Web Analytics 2.0 in 2009 and shaped how a generation of marketers thought about measurement.
- 04
Barry Schwartz
Visit →Founder, Search Engine Roundtable
Had already been running Search Engine Roundtable, a daily digest of SEO/SEM industry discussion, since 2003.
- 05
Aaron Wall
Visit →Creator, SEO Book
Built SEO Book into a leading independent SEO resource after launching it in 2003.
- 06
Bill Slawski
Visit →Founder, SEO by the Sea
Had been running SEO by the Sea, the industry's go-to source on search patents, since 2005.
- 07
Seth Godin
Visit →Author & entrepreneur
Already a widely read marketing author, was shaping how a generation of marketers thought about permission and ideas that spread.
- 08
Joe Pulizzi
Visit →Founder, Content Marketing Institute
Founded the Content Marketing Institute in 2007, helping popularize "content marketing" as a discipline.
- 09
Karen McGrane
Content strategy consultant
Was an established voice in content strategy and UX.
- 10
Scott Brinker
Visit →Creator, chiefmartec.com
Started chiefmartec.com in 2008, tracking the marketing technology landscape years before "martech" became an industry term.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.