Google's Panda update rolled out in February 2011, the first major algorithm change built specifically to penalize thin, low-quality content and content farms. It reshaped SEO overnight and forced a generation of marketers to think seriously about content quality rather than just keyword volume.
10 Professionals
Worth Knowing This Year
- 01
Will Critchlow
Visit →Co-founder, Distilled
Co-founded the SEO agency Distilled in 2005 and started the SearchLove conference series in 2009, and was a speaker at MozCon 2011.
- 02
Richard Baxter
Visit →Founder, Builtvisible
Founded Builtvisible in 2009 and spoke at MozCon 2011 on automating and scaling keyword research; also contributed to that year's SEOmoz Search Ranking Factors.
- 03
Sarah Bird
Executive, Moz
Had joined Moz in 2007 and was rising through its leadership ranks years before becoming CEO.
- 04
Joanna Lord
Visit →VP of Growth Marketing, SEOmoz
Was VP of Growth Marketing at SEOmoz during this period, before going on to CMO roles at Porch and BigDoor.
- 05
Gary Vaynerchuk
Visit →CEO, VaynerMedia
Was building VaynerMedia and becoming one of the most recognizable voices on social media strategy.
- 06
Mari Smith
Visit →Facebook marketing consultant
Known for her Facebook marketing expertise, had already been named a global social media leader by Forbes.
- 07
Pam Moore
Visit →CEO, Marketing Nutz
Was building a reputation in personal branding and social strategy.
- 08
Larry Kim
Visit →Founder, WordStream
Founded WordStream in 2007 and was becoming a leading voice in paid search.
- 09
Jay Baer
Visit →Founder, Convince & Convert
Founded Convince & Convert in 2008, which the Content Marketing Institute would later name the world's #1 content marketing blog.
- 10
Spencer Haws
Visit →Founder, Niche Pursuits
Founded Niche Pursuits, documenting SEO and niche-site building in public.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.