Google's Penguin update hit in April 2012, targeting manipulative link-building and keyword stuffing — a second major blow to spam tactics in as many years. That May, Facebook's IPO also made social media advertising a boardroom conversation rather than a marketing-team experiment.
10 Professionals
Worth Knowing This Year
- 01
Aleyda Solis
Visit →International SEO Consultant
Spoke at MozCon 2012 on SEO project management, early in a career that would make her one of the most consistently booked speakers on the international SEO circuit.
- 02
Wil Reynolds
Visit →Founder, SEER Interactive
Was becoming known for pushing SEOs to think beyond keywords toward real audience research.
- 03
Ross Hudgens
Visit →Founder & CEO, Siege Media
Founded Siege Media in August 2012, which went on to make the Inc. 5000 list six years running.
- 04
Oli Gardner
Visit →Co-founder, Unbounce
Co-founded landing-page platform Unbounce in 2009 and was a leading voice on conversion optimization.
- 05
Joanna Wiebe
Visit →Founder, Copyhackers
Founded Copyhackers, popularizing "conversion copywriting" as a discipline.
- 06
Andy Crestodina
Visit →Co-founder & CMO, Orbit Media
Was already a decade into building the Chicago agency and writing about content strategy.
- 07
Neal Schaffer
Visit →Influencer marketing consultant
Was an established voice on social and influencer marketing strategy.
- 08
Chad White
Email marketing researcher
Was building a research-driven reputation in email marketing and deliverability.
- 09
Eric Enge
Visit →Founder, Stone Temple Consulting
Had run Stone Temple Consulting since 1997 and co-authored The Art of SEO.
- 10
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.