Facebook acquired WhatsApp for $19 billion in February 2014, signaling that messaging apps — not just social feeds — would become central to how brands reached people. It's a bet that took most of the following decade to fully pay off.
10 Professionals
Worth Knowing This Year
- 01
Ann Handley
Visit →Chief Content Officer, MarketingProfs
Published the Wall Street Journal bestseller Everybody Writes on September 15, 2014, turning her content expertise into one of the decade's most-recommended marketing books.
- 02
Mark Traphagen
Visit →Senior Director of Online Marketing, Stone Temple Consulting
Was a MozCon 2014 community speaker, presenting on brand visibility in Google+.
- 03
AJ Wilcox
Visit →Founder, B2Linked
Founded B2Linked in 2014, a LinkedIn Ads-only agency that would go on to manage some of the platform's largest ad accounts.
- 04
Tom Critchlow
Visit →SEO & strategy consultant
Left Distilled to become an independent SEO and strategy consultant this year.
- 05
Amy Hebdon
Visit →Founder, Paid Search Magic
Was building Paid Search Magic into a resource for Google Ads conversion strategy.
- 06
Ryan Robinson
Visit →Content marketing consultant
Was building a content marketing consultancy working with startups and Fortune 500 brands alike.
- 07
Sarah Bird
CEO, Moz
Became Moz's CEO around this time, succeeding Rand Fishkin.
- 08
Kath Pay
Founder & CEO, Holistic Email Marketing
Was consulting for major global brands on email strategy.
- 09
Cyrus Shepard
Visit →SEO Consultant, Moz
Was Moz's SEO Consultant during this period, ahead of later becoming its Chief SEO Strategist.
- 10
Wil Reynolds
Visit →Founder, SEER Interactive
Continued growing SEER Interactive's reputation for audience-first SEO.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.