TikTok's predecessor Douyin launched its international version worldwide in September 2017, planting the seed for a platform that would upend short-form video marketing within a few years — though almost no Western marketer was paying attention yet.
10 Professionals
Worth Knowing This Year
- 01
Dan Shure
Visit →Founder, Evolving SEO
Was named one of the top 20 technical SEOs to follow in 2017 by OnCrawl. His podcast, Experts on the Wire, had already featured guests including Rand Fishkin, Vanessa Fox, and Annie Cushing.
- 02
Eric Enge
Visit →General Manager, Perficient Digital
Built Stone Temple Consulting into an award-winning agency (acquired by Perficient in 2018) and co-authored The Art of SEO.
- 03
Annie Cushing
Visit →Founder, Annielytics
Spoke at multiple industry conferences in 2017, known for making analytics data accessible to non-technical marketers.
- 04
Wil Reynolds
Visit →Founder, SEER Interactive
Continued speaking widely on audience-first SEO through SEER Interactive.
- 05
Barry Schwartz
Visit →Founder, Search Engine Roundtable
Remained the industry's most consistent daily chronicler of search engine news.
- 06
Joanna Wiebe
Visit →Founder, Copyhackers
Continued teaching conversion copywriting through Copyhackers.
- 07
Larry Kim
Visit →Founder, WordStream
Was a fixture on the PPC conference circuit through WordStream.
- 08
Pam Moore
Visit →CEO, Marketing Nutz
Continued as a recognized voice on social strategy and personal branding.
- 09
Chad White
Email marketing researcher
Kept building a research-driven reputation in email marketing.
- 10
Britney Muller
Visit →Senior SEO Scientist, Moz
Joined Moz as Senior SEO Scientist around this period, ahead of co-emceeing MozCon with Cyrus Shepard.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.