Instagram launched Reels in August 2020, its answer to TikTok, right as the pandemic pushed a decade's worth of e-commerce growth into a single year and rewrote most marketing budgets overnight.
10 Professionals
Worth Knowing This Year
- 01
Will Critchlow
Visit →Founder & CEO, SearchPilot
Spun the SEO A/B testing platform SearchPilot out as an independent business in February 2020, the same month the rest of Distilled and SearchLove were acquired by Brainlabs.
- 02
Danny Sullivan
Visit →Search Liaison, Google
Had joined Google as its Search Liaison in 2017 and spent 2020 translating the company's ranking systems for a public hungry for answers during a chaotic year.
- 03
Seth Godin
Visit →Author & entrepreneur
Published widely read commentary on marketing at a moment when most businesses were rethinking their entire strategy.
- 04
- 05
Bill Slawski
Visit →Founder, SEO by the Sea
Continued his patent-based SEO analysis on SEO by the Sea.
- 06
Barry Schwartz
Visit →Founder, Search Engine Roundtable
Stayed the industry's most consistent daily chronicler of search engine news.
- 07
Ross Simmonds
Visit →Founder, Foundation Marketing
Was becoming known for his work on content distribution.
- 08
- 09
Marie Forleo
Visit →Entrepreneur & video marketing educator
Had published Everything Is Figureoutable the year before and kept building one of the most-watched business education platforms online.
- 10
Andy Crestodina
Visit →Co-founder & CMO, Orbit Media
Published widely cited content marketing research through Orbit Media.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.