Apple's App Tracking Transparency framework arrived with iOS 14.5 in April 2021, making cross-app tracking opt-in instead of default. Roughly 80% of users said no. Attribution and retargeting models that digital advertising had run on for a decade broke almost overnight, and the industry still hasn't fully recovered.
10 Professionals
Worth Knowing This Year
- 01
Aleyda Solis
Visit →Founder, Orainti
As Google rolled out its Page Experience update through the year, became one of the most closely followed voices helping search practitioners make sense of Core Web Vitals.
- 02
Sarah Bird
CEO, Moz
Left Moz this year after 14 years at the company, including seven as CEO.
- 03
Eric Siu
Visit →CEO, Single Grain
Kept leading Single Grain, working with major consumer and tech brands.
- 04
Mike King
Visit →Founder, iPullRank
Grew iPullRank's reputation for technical SEO and data-driven content strategy.
- 05
Ross Hudgens
Visit →Founder & CEO, Siege Media
Kept Siege Media on the Inc. 5000 list, alongside recognition as one of Inc's Best Workplaces.
- 06
Tom Critchlow
Visit →SEO & strategy consultant
Continued independent SEO consulting through his SEO MBA education platform.
- 07
AJ Wilcox
Visit →Founder, B2Linked
Had grown B2Linked into a LinkedIn Ads specialist agency managing some of the platform's largest accounts.
- 08
Amy Hebdon
Visit →Founder, Paid Search Magic
Ran Paid Search Magic's Google Ads consultancy and podcast.
- 09
Kath Pay
Founder & CEO, Holistic Email Marketing
Kept advising global brands through Holistic Email Marketing.
- 10
Pat Flynn
Visit →Founder, Smart Passive Income
Remained one of the most established voices in online business and affiliate marketing education.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.