Google kept expanding AI Overviews through 2025, pushing it past 100 countries and confirming rollout in markets like Germany that March. What started as a US experiment the year before had become a permanent fixture of search — and "answer engine" visibility is now as much a concern for marketers as traditional rankings.
10 Professionals
Worth Knowing This Year
- 01
Chima Mmeje
Visit →Senior Content Marketing Manager, Moz
Leads content marketing and strategy at Moz, working to position the company as a leading source of truth in the SEO industry.
- 02
Crystal Carter
Visit →Head of AI Search & SEO Communications, Wix
Has become one of the industry's clearer voices on how AI-driven discovery is changing search, informing product strategy for Wix's 300 million users.
- 03
Cyrus Shepard
Visit →Founder, Zyppy
Once Moz's Chief SEO Strategist, still MCs MozCon most years and now runs the SEO consultancy Zyppy.
- 04
Amy Hebdon
Visit →Founder, Paid Search Magic
Keeps running Paid Search Magic's Google Ads consultancy.
- 05
Tom Critchlow
Visit →SEO & strategy consultant
Keeps up independent SEO consulting through his SEO MBA platform.
- 06
- 07
Sarah Bird
Former CEO, Moz
Remains one of the most respected former operators in the SEO industry after 14 years at Moz.
- 08
- 09
- 10
Karen McGrane
Content strategy consultant
Is still a widely cited voice in content strategy consulting.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.