The digital marketing experts featured for 2002 are Christine Churchill, Brett Tabke and Avinash Kaushik.
What changed in digital marketing in 2002
LinkedIn was founded in December 2002, though it wouldn't publicly launch until the following May. That same year, the idea for SEMPO (the Search Engine Marketing Professional Organization) took shape, moving toward formalizing search marketing as a recognized profession rather than a scattered trade.
3 Professionals
Worth Knowing This Year
- 01
Christine Churchill
Founding Board Member, SEMPO
Helped lay the groundwork for the Search Engine Marketing Professional Organization, the first trade body built for search marketers.
Getting search marketers organized under one professional body was a deliberate step toward legitimizing a field still widely dismissed as a technical trick rather than a discipline.
- 02
Brett Tabke
Founder & CEO, WebmasterWorld
Ran WebmasterWorld, a legendary early home for SEO discussion, and is credited with coining terms like "SERP" that are still industry standard.
The forum became a gathering place where webmasters compared notes on ranking factors years before "SEO" had any formal body of knowledge to draw on.
- 03
Avinash Kaushik
Director of Web Research & Analytics, Intuit
Is Intuit's Director of Web Research & Analytics, building the analytics platform behind more than 70 Intuit websites.
That in-house analytics work is giving him a practitioner's grounding most people writing about web measurement don't have.
Also featured in 2010
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.
