Common Affiliate Marketing Mistakes (and How to Avoid Them)
The recurring mistakes merchants made with affiliate programs in 2004, from unchecked cookie-stuffing to loose terms that let bad actors damage the brand.
Topic
Affiliate Marketing
Why Tracking Affiliate EPC Matters for Your Bottom Line
By late 2003, affiliate networks had matured enough that the real question was how to use earnings-per-click data to find your best partners.
Affiliate Marketing in 2003: Networks vs In-House
A decision framework for 2003: whether to join an affiliate network or build your own program, and how to structure commissions so the right partners sign up.
The State of Affiliate Marketing in 2002
Affiliate marketing has spent three straight years growing while online advertising overall contracted. Here's the market now that it's a mainstream channel.
Why Affiliate Marketing Matters After the Dot-Com Crash
After the dot-com crash gutted ad budgets, affiliate marketing's pay-for-performance model became one of the few channels businesses could justify in 2002.
A Practical Guide to Affiliate Marketing Post-Dot-Com Crash
Affiliate marketing survived the dot-com crash better than most advertising, but bankruptcies and cookie fraud mean publishers must vet partners carefully.
How Affiliate Marketing Changed Digital Marketing in 2001
Why pay-for-performance affiliate programs kept growing in 2001 even as the rest of the online ad market shrank.
Affiliate Marketing in 2000: A Decision Framework
Before setting up an affiliate program, weigh what it costs, who it fits and where it quietly goes wrong. A decision framework for owners weighing it in 2000.
A Practical Guide to Affiliate Marketing for New Merchants
How affiliate marketing works in 2000, from tracking links and cookie windows to how commissions get paid, for anyone launching a first program.
How Affiliate Marketing Changed Digital Marketing in 1999
A look back at what shifted in affiliate marketing over 1999: the networks that launched, the merchants that joined and what it meant for businesses watching.
The Rise of Affiliate Marketing
From Amazon Associates in 1996 to a full ecosystem of networks by 1999, the short history of how affiliate marketing became a standard way to sell online.