A Practical Guide to AI Agents in Marketing
An AI agent doesn't just draft a post when asked, it can plan, use software and act with autonomy toward a goal. Here's what that means in practice.
Topic
AI Agents in Marketing
How AI Agents in Marketing Changed Digital Marketing in 2025
A year-in-review look at how AI agents moved from chatbot novelty to real marketing workflows in 2025, and what teams learned from putting them to work.