A Practical Guide to Brand Storytelling
How the StoryBrand framework's hero-and-guide structure works, why feature lists lose to narrative and how to build a brand story audiences don't tune out.
Topic
Brand Storytelling
Common Brand Storytelling Mistakes (and How to Avoid Them)
The mistakes that undermined brand storytelling efforts in 2012, from corporate polish that erased any real voice to treating one campaign as the strategy.
Case Study: Winning With Brand Storytelling
What Dollar Shave Club's viral 2012 launch proved about brand storytelling, and how a smaller business without that budget can apply the same logic.