Topic

Business Blogging

12 articles

Content Oct 26, 2010

The recurring mistakes that kept small business blogs from gaining traction in 2010, and a practical fix for each one.

Content Apr 6, 2010

A composite, illustrative case showing how a small service business used a focused blog to generate real client inquiries in 2010.

Content Oct 12, 2007

The mistakes now showing up in year-two and year-three business blogs in 2007, from abandoned first bursts to deleting every critical comment.

Content Mar 22, 2007

An illustrative case study of a small B2B firm using business blogging in 2007, built from patterns that worked across real early corporate blogs.

Content Sep 13, 2006

A step-by-step plan for launching a company blog in 2006, from choosing who writes it to deciding how often to publish.

Content Feb 21, 2006

The recurring mistakes companies made launching blogs in 2006, from ghostwritten posts to treating the blog like a press release feed.

Content Aug 29, 2005

How company blogs moved from engineer side projects to a recognized marketing channel between 2001 and 2005, and the early voices who made the case.

Content Feb 6, 2005

A step-by-step setup guide for a company blog in 2005, covering platform choice, comment spam, the new nofollow attribute and how to measure results.

Content Aug 28, 2004

The year Merriam-Webster named blog its word of the year and corporate blogging moved from oddity to a strategy that boardrooms started asking about.

Content Feb 6, 2004

From a word coined in 1997 to a tool boardrooms are asking about in 2004: the actual timeline behind how blogging became a business channel.

Content Aug 15, 2003

How business blogging works: permalinks, topic clusters and internal links, why frequency stopped mattering as much as depth and how posts convert.

Content Jan 23, 2003

The year Google bought Blogger, WordPress launched and a presidential campaign proved a blog could out-organize a traditional media budget.