The Rise of Content Clusters
How Google's shift toward semantic search, from Hummingbird through RankBrain, pushed HubSpot and the SEO industry toward the topic cluster model by 2017.
Topic
Content Clusters
Building a Content Clusters Strategy From Scratch
A step-by-step guide to building the pillar-and-cluster content model, HubSpot's 2016-2017 answer to a search landscape reshaped by Hummingbird and RankBrain.