Case Study: Winning With Contextual Advertising
An illustrative look at how a publisher used the 2005 arrival of Yahoo Publisher Network to test running two contextual ad networks side by side.
Topic
Contextual Advertising
Common Contextual Advertising Mistakes to Avoid
Publishers and advertisers kept repeating the same avoidable errors with contextual ad networks in 2004, from click fraud to overly aggressive ad placement.
Why Contextual Advertising Matters for Your Bottom Line
Contextual advertising, matching ads to content instead of a purchased placement, gave small advertisers a low-cost alternative to 2003's biggest ad networks.
Contextual Advertising: What Every Business Needs to Know
A decision framework for evaluating contextual ad networks in 2003, from Google AdSense to smaller challengers like Kanoodle and where each fits your goals.