Conversational Marketing After the Chatbot Backlash
A year after the chatbot backlash, conversational marketing in 2019 looked different: fewer rigid bots, more disciplined use of chat that converts.
Topic
Conversational Marketing
Conversational Marketing: What Every Business Needs to Know
A 2019 decision framework for conversational marketing: when live chat and bots help a buying decision, and when they just add friction customers resent.
The State of Conversational Marketing in 2018
The year chat widgets stopped being a novelty and became a real lead-gen channel, even as chatbot fatigue set in right alongside it. A look at what shifted.
The Bottom-Line Case for Conversational Marketing
A contact form makes a warm visitor wait for a reply that might come tomorrow. In 2018 that wait started costing money. Here's the case for a live chat instead.