Topic

Creator Partnerships

2 articles

Social Nov 24, 2024

How Creator Partnerships Changed Digital Marketing in 2024

TikTok's legal fight in the US pushed brands to hedge creator budgets across platforms in 2024, and long-term deals kept replacing one-off posts.

Social Jul 9, 2024

The Rise of Creator Partnerships

By 2024 creator partnerships moved beyond sponsorship deals into platform infrastructure: TikTok Shop, YouTube's revenue share and MrBeast-style owned brands.