Building a Customer Retention Strategy From Scratch
A step-by-step build guide for a customer retention program in 2024: what to measure first, which lifecycle emails to build first and how to sequence the work.
Topic
Customer Retention
A Practical Guide to Customer Retention
The actual math behind why keeping a customer costs less than winning one, how CAC climbed after Apple's tracking changes and where retention spend pays back.
How Customer Retention Changed Digital Marketing in 2022
Why rising ad costs, inflation and privacy changes pushed marketing budgets away from acquisition and toward keeping existing customers in 2022.
Mastering Customer Retention: A Marketer's Playbook
Acquiring customers in 2019 kept getting pricier while keeping them got cheaper. A playbook for retention: onboarding, lifecycle email and win-back done right.
The State of Customer Retention in 2017
A snapshot of customer retention in 2017: the subscription economy's rise, the growing customer success function and how businesses measured loyalty that year.
10 Customer Retention Strategies That Work
Ten concrete customer retention tactics that were producing real results for businesses in 2016, beyond generic loyalty-program advice.