How Daily Deal Marketing Changed Digital Marketing in 2011
The year Groupon turned down Google, aired a Super Bowl ad that backfired and went public anyway, while Facebook and Google both tried and failed to compete.
Topic
Daily Deal Marketing
The Rise of Daily Deal Marketing
How a failed group-action website in Chicago pivoted into Groupon, the fastest-growing company anyone had tracked, and built the daily deal category around it.
Mastering Daily Deal Marketing: A Marketer's Playbook
An operational playbook for the deal-a-day model in 2008, built on the pattern Woot pioneered years earlier and few other retailers had yet copied.
A Practical Guide to Daily Deal Marketing
Twelve concrete tactics for running deep-discount, limited-time promotions the way sites like Woot proved out, without training customers to wait for discounts.