Why Email Automation Matters: The Revenue Math Behind It
Automated email is a tiny share of what most brands send, yet it drives a large share of email revenue. Here's the math behind that gap and why it happens.
Topic
Email Automation
Email Automation: What Every Business Needs to Know
A decision framework for whether your business is ready for email automation in 2023, what it costs and the mistake of automating before you have the data.
Why Email Automation Matters: Ownership, Labor and GDPR
The business case for email automation in 2017: the economics of triggered sends versus manual campaigns and why GDPR pushed companies toward smaller lists.
Mastering Email Automation: A Marketer's Playbook
An operational playbook for building an email automation program in 2011: mapping the customer lifecycle, choosing a platform and setting a testing cadence.
12 Email Automation Strategies That Work
Twelve concrete email automation tactics worth setting up in 2011, now that trigger-based sending and lead-nurturing tools are standard platform features.