Why Facebook Advertising Matters at 800 Million Users
Facebook just crossed 800 million users, and its ad platform lets you target by real demographic and interest data most other channels can only guess at.
Topic
Facebook Advertising
Facebook Advertising: What Every Business Needs to Know
A 2011 framework for deciding whether to advertise on Facebook, covering Sponsored Stories, Power Editor and the questions worth working through first.
The State of Facebook Advertising in 2007
Facebook Ads launched in November 2007 alongside Social Ads, Pages and the controversial Beacon tool. Here's what was available and why caution made sense.
Why Facebook Advertising Mattered Before Its Ad Platform
In early 2007 Facebook advertising meant Microsoft-sold banner inventory, not sophisticated targeting, but the growth curve was reason enough to pay attention.