Mastering Generative AI: A Marketer's Playbook
Eight months after ChatGPT hit 100 million users, most marketing teams have tried it, fewer have a real workflow and almost none solved brand-voice issues.
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Eight months after ChatGPT hit 100 million users, most marketing teams have tried it, fewer have a real workflow and almost none solved brand-voice issues.
ChatGPT put generative AI in front of every marketer overnight. Here's how it works, what it's good at, where it fails and how to avoid publishing wrong copy.