Building an Influencer Outreach Strategy From Scratch
A 2014 step-by-step guide to finding and pitching bloggers and early Instagram influencers, from vetting real engagement to staying inside FTC disclosure rules.
Topic
Influencer Outreach
Common Influencer Outreach Mistakes (and How to Avoid Them)
Six mistakes that undermined influencer outreach campaigns in 2014, from chasing follower counts to skipping FTC disclosure, and how to fix each one.