A Practical Guide to Keyword Research
Keyword research uncovers the exact words customers use and the intent behind them, the starting point for SEO and paid search. Here's how to research intent.
Topic
Keyword Research
The Rise of Keyword Research
How keyword research became its own discipline, from WordTracker's 1998 launch to search engines abandoning the meta keywords tag.
Building a Keyword Research Strategy From Scratch
How to build a keyword research process in 2000 using WordTracker's query data and GoTo.com's bid listings, before dedicated SEO tools existed.