Case Study: Winning With Machine Learning in Marketing
An illustrative example of how an online retailer could use 2018-era automated bidding and lookalike audiences to cut wasted ad spend with no data science team.
Topic
Machine Learning in Marketing
Machine Learning in Marketing: Trends Shaping 2018
Google's Smart Bidding rollout, dynamic creative optimization and useful marketing chatbots: what machine learning changed this year, versus what's still hype.