How Marketing Attribution Changed Digital Marketing in 2022
The year Google set a hard deadline on Universal Analytics, forcing a wholesale rethink of how attribution gets measured.
Topic
Marketing Attribution
The Rise of Marketing Attribution
How marketing attribution went from a last-click afterthought to one of digital marketing's hardest problems, and what iOS privacy changes broke along the way.
A Practical Guide to Marketing Attribution
How attribution models assign credit for a sale, from simple last-click rules to algorithmic and marketing mix approaches, and where each breaks down.
How Marketing Attribution Changed Digital Marketing in 2014
A look back at 2014, the year multi-touch attribution went mainstream and businesses finally had to reckon with customers who cross devices before buying.