Marketing Automation in 2023: AI Drafting and CRM Sync
An operational playbook for running marketing automation across channels in 2023, from lead scoring and CRM sync to AI drafting without losing brand voice.
Topic
Marketing Automation
9 Marketing Automation Strategies That Work
Nine concrete marketing automation tactics that held up in 2021, from cart abandonment flows to CRM-triggered sales handoffs, without the generic filler.
The State of Marketing Automation in 2021
A snapshot of the marketing automation landscape in 2021, as e-commerce-driven platforms grew fast and visual, no-code workflow builders became the default.
A Practical Guide to Marketing Automation
Marketing automation lets a small team send timely, relevant messages at a scale no one could manage by hand. Here is what to automate first and traps to avoid.
How Marketing Automation Changed Digital Marketing in 2018
How GDPR, Adobe's acquisition of Marketo and the shift toward behavior-triggered messaging reshaped marketing automation in 2018.
Marketing Automation Trends Shaping 2016
The developments that mattered in marketing automation in 2016: ABM going mainstream, predictive scoring tools maturing and Marketo going private.
Layering ABM Onto Marketing Automation in 2016
A playbook for layering account-based marketing onto automation in 2016, when platforms added account scoring and engagement tracking on top of lead automation.
Marketing Automation Basics: A 2015 Small-Team Playbook
An operational playbook for running marketing automation in 2015, when tools for small teams made scoring, lifecycle stages and closed-loop reporting work.
10 Marketing Automation Strategies That Work
Ten marketing automation tactics that were working in 2015, when tools like Mailchimp and ActiveCampaign brought automation to teams too small for Marketo.
The Rise of Marketing Automation
How marketing automation went from a niche enterprise tool to a category worth acquiring, tracing Eloqua's 1999 founding through the deals that defined 2012.
Building a Marketing Automation Strategy From Scratch
A step-by-step guide to standing up a marketing automation program in 2012, from choosing a platform sized to your team to building your first nurture campaign.