A Practical Guide to Marketing Chatbots
Facebook Messenger and Slack made chatbots fashionable in 2017, but most were decision trees in an AI costume. Here is what they could do and how to deploy one.
Topic
Marketing Chatbots
Mastering Marketing Chatbots: A Marketer's Playbook
A year after the Messenger bot rush, the operational playbook for 2017 is about narrowing scope and fixing the engagement drop-off nobody expected.
Case Study: Winning With Marketing Chatbots
An illustrative look at how a small service business could use the Messenger bot platform Facebook opened in April 2016 to handle bookings without new hires.
Marketing Chatbots Trends Shaping 2016
Facebook's April 2016 Messenger bot launch, Microsoft's Tay controversy and a wave of competing bot platforms defined chatbots as this year's marketing story.