Mobile Marketing After the Smartphone Crossover
Smartphones outsold feature phones for the first time in 2011. Here's why that crossover changes what marketing has to plan for, not just one more channel.
Topic
Mobile Marketing
Mobile Marketing: What Every Business Needs to Know
A decision framework for whether a business should invest in mobile marketing in 2011, as smartphone adoption crossed into the mainstream.
Mastering Mobile Marketing: A Marketer's Playbook
An operational playbook for running SMS and mobile campaigns in 2009, from list building through compliance to measurement.
12 Mobile Marketing Strategies That Work
Twelve concrete mobile marketing tactics from the SMS and WAP era of 2009, and the reasons each one either paid off or wasted budget.
The State of Mobile Marketing in 2007
A snapshot of mobile marketing in mid-2007: SMS still dominates, carriers gatekeep and the iPhone's launch is already reshaping what mobile sites should be.
The Business Case for SMS Mobile Marketing in 2007
The business case for adding SMS-based mobile marketing in 2007: higher open rates than email, lower cost than print and a direct line to opted-in customers.