Why Reputation Management Matters for Your Bottom Line
The first page of a Google search for your business name now doubles as your storefront window. Here is the financial case for managing what shows up there.
Topic
Online Reputation Management
Online Reputation Management: What Businesses Need to Know
A 2010 decision framework for how much a business should invest in monitoring reviews and mentions, built around what mattered that year on Yelp and Google.
The State of Online Reputation Management in 2009
A 2009 snapshot of online reputation management, from viral backlash reshaping how brands handled complaints to the first monitoring tools businesses used.