Case Study: Winning With Permission Marketing
An illustrative look at how a mid-sized specialty retailer rebuilt its email program around opt-in lists and doubled repeat purchases in six months.
Topic
Permission Marketing
Permission Marketing Trends Shaping 2000
From the DoubleClick privacy backlash to Yahoo's acquisition of eGroups, five developments this year are reshaping how businesses think about opt-in marketing.
Mastering Permission Marketing: A Marketer's Playbook
A working playbook for permission marketing, built on the framework Seth Godin laid out in his book this year: earn attention before you ask for a sale.
A Practical Guide to Permission Marketing
Permission marketing earns the right to reach people instead of interrupting them, an idea from Seth Godin that now underpins modern email, content and privacy.