Common Personalization Mistakes (and How to Avoid Them)
Five personalization mistakes still showing up in 2022, from stale post-ATT retargeting data to ignoring visitors who browse the site logged out entirely.
Topic
Personalization
Case Study: Winning With Personalization
An illustrative 2022 scenario of an online course platform that replaced retargeting-dependent growth with onsite personalization from zero-party quiz data.
How Personalization Changed Digital Marketing in 2021
The year Apple's App Tracking Transparency prompt went live and personalization had to rebuild itself around data customers gave willingly.
The Rise of Personalization
The real history of personalization, from Amazon's 1998 recommendation engine and the Netflix Prize through to today's real-time, data-driven systems.
Personalization Trends Shaping 2018
What shifted in personalization during 2018: GDPR forcing a rethink of consent data, more customer data platforms and personalization fatigue among users.
Mastering Personalization: A Marketer's Playbook
An operational playbook for personalization in 2016: what data to use, where to apply it first and how to avoid the creepy line that sinks most efforts.
A Practical Guide to Personalization
How personalization engines decide what to show each visitor, from rule-based segments to collaborative filtering, and the data pipeline underneath both.