Building a Personalization at Scale Strategy From Scratch
A step-by-step 2019 guide for personalization at scale: the infrastructure to build first, and why cookie decline made first-party data foundational.
Topic
Personalization at Scale
Common Personalization at Scale Mistakes to Avoid
Five mistakes that undercut personalization programs in 2019, from segment-as-personalization confusion to skipping control groups, and how to fix each one.