Building a Political Digital Marketing Strategy From Scratch
A step-by-step look at how a 2008 campaign could build a digital operation from the ground up, using tactics the presidential race made impossible to ignore.
Topic
Political Digital Marketing
Common Political Marketing Mistakes (and How to Avoid Them)
Where campaigns and causes went wrong online in 2008, from treating a website as a brochure to building no email list at all before it mattered.