A Practical Guide to Privacy-First Analytics
Individual-level tracking is gone for a share of your traffic. Here's how consent, first-party data, server-side tracking and modeling still give reliable data.
Topic
Privacy-First Analytics
The State of Privacy-First Analytics in 2023
A snapshot of where analytics stood in 2023: the forced move to GA4, consent mode, modeled conversions and a wave of new US state privacy laws.