The State of Privacy-First Marketing in 2024
2024 was the year Google abandoned its cookie deprecation plan, US state privacy laws took effect and marketers stopped waiting for third-party cookies to die.
Topic
Privacy-First Marketing
Why Privacy-First Marketing Means Owning First-Party Data
Privacy-first marketing gets treated as a cost, but businesses building on first-party data stay insulated from tracking changes disrupting everyone else.
Why Privacy-First Marketing Paid Off Before CCPA Hit
The 2019 business case for privacy-first marketing: the fines, the trust research and why waiting for CCPA's deadline was the expensive option.